UP-UP-Chocolate
It’s about more than great chocolate – it’s about prioritizing people and embedding ethics at every step.
2020
A gap in the industry
While many brands share a vision of a child labour-free chocolate industry, they rely on self-certification over independent verification.
100%
Child labour-free
UP-UP sought out slavefreetrade.org to hold them to account on their promise of being 100% child labour-free.
3
Supply chain
A supply chain with just three workplaces, making traceability crystal clear. Plantation, processing site and our factory.
A new standard for the industry
Calum Haggerty, raised in the Scottish Highlands, earned a BA in Business & Finance from Heriot-Watt University in 2005. After a stint in the fire service, he unexpectedly found his calling as a serial chocolate entrepreneur.
Driven by a passion for ethics, Calum founded UP-UP to set a new standard in the industry—prioritizing people, embedding ethical practices, and creating more than just great chocolate.
For UP-UP, traceability means prioritizing people. Workers across the supply chain complete biannual surveys based on slavefreetrade’s Ten Principles for Decent Work, ensuring their voices are heard.
Unlike others, UP-UP works with employees, not smallholders, providing contracts, holiday pay, and minimum wages—making it the world’s first human-first chocolate.
UP-UP Chocolate
With flavors like gingerbread milk, dark wild mint, and sweet orange, alongside classic milk chocolate bars, there’s a delicious range of this ethical chocolate to enjoy.
